Welcome to My Blog - A Designer Who Fell in Love with Content Strategy

Hey, welcome! I'm really glad you're here.

Let me start with a quick introduction. I'm a designer by trade, the kind of person who obsesses over layouts, visual hierarchies, and making things look just right. But somewhere along my journey, I found myself getting more and more interested in content strategy, and it kind of took on a life of its own from there.

It started with curiosity. I kept noticing that even the most beautifully designed products could fall flat if the content behind them wasn't thought through. The words, the structure, the why behind every piece of communication — it all matters just as much as how things look. That realization kind of changed everything for me.

So I decided to go all in. I'm currently doing my Master's in Content Strategy at FH Joanneum, and it's been one of the best decisions I've made. The program has been opening my eyes to a whole new way of thinking, blending my design background with the strategic, structural, and storytelling sides of content.

That's what this blog is about. It's a space where I document my journey, the studies I find fascinating, the frameworks I'm exploring, and share my knowledge and thoughts along the way.

If you're a designer curious about content, a content person curious about design, or just someone who finds this stuff as interesting as I do, you're in the right place.

Stick around. It's going to be a good one.